Fashion Industry in India

Fashion industry in India is booming in today’s time. Even western people are adopting Indian style fashion. By looking at all these positive signs we can see that we can make a good career in this industry. In this blog post we will explain step by step how you can start a fashion industry in India and create a job.

Understanding the fashion industry in India

There are many varieties in the fashion industry in India, which include ethnic wear, casual wear, luxury brands, and sustainable fashion. Customers today give preference to different designs for different events. Researching different segments of this industry, identifying your customers, and delivering the right offering to them is essential to being successful in this industry.

How to start fashion business in India

1. Market Research and Planning: First of all, prepare your research for each segment of the fashion industry in India so that you can get information about the opportunities and gaps present in the market. Your time in this industry will be easy if you study your competitors and consumers properly and deliver a market-fit product. In this part, you will get a good idea of which ideas and strategies you can use. Market research and planning are the most difficult aspects of business; hence, it takes more time. Don’t forget that if your right product reaches the right customer, then nothing can stop you from succeeding in your segment.
2. Brand Building: Your brand is your identity so to be successful in the fashion industry of India you will have to stand out and speak out from the crowd, for this you will need a unique brand. Along with your brand, you have to share the story of your business so that your customers can relate more with your brand. To increase brand awareness, you can use social media platforms like Instagram, Facebook and Pinterest in which you can post like unboxing videos, new designs of your offerings.
3. Sourcing and Production: To succeed in the fashion industry in India, you need to find a wholesaler and manufacturer that can provide you quality products at affordable prices. In today’s time, the popularity of eco-friendly fashion is increasing among consumers, so it is possible that if you go with eco-friendly raw materials, this small change will provide you with a more sustainable business in the future.
4. Marketing and Sales: A strong online strategy is essential for success in the fashnion industry in India. For this, you can create your own e-commerce website and along with it, you can publish posts related to your product and service on social media to attract your customers. You can make your product visible to others by showcasing it in fashion-shows and pop-up events etc. This will help you get more customers. You can also work with social media influencers and fashion bloggers to increase your brand awareness.
5. Legalities and Finance: To be successful in the fashion industry in India, it is very important that you register your business, obtain the necessary licenses, and follow the legal requirements. To be successful in the fashion industry in India, you will have to manage your finances wisely. For this, you can use technical tools and financial software.

How to get a job in fashion industry

1. Education and Skills: A degree like fashion design and merchandising can prove to be a game changer to get a job in the fashion industry in India. Along with this you will have to develop your skills including sketching, sewing, fabric knowledge and understanding fashion trends. By taking online courses and workshops, you can improve your skills, which will give you more expertise and you will get a better job.
2. Creating a Portfolio: To make a mark in India’s fashion industry, you need to create a strong portfolio, which should include your sketches, images of completed garments, and projects you have done. You can create a digital portfolio on platforms like Behance and Canva, which you can showcase through social media like LinkedIn.
3. Networking: Networking is a very beneficial way to make your mark in India’s fashion industry. In the fashion industry, participating in fashion shows, industry programs and seminars helps you establish good relationships. By joining the community of existing fashion industry on social media platform, you will be updated about job related and industry news which will give you more update about the fashion industry in India.
4. Internship and Experience: You can use programs like internship to be successful in India’s fashion industry. By participating in these programs, you can expand your experience and also get a chance to get a permanent job in the company giving you internship. Internship programs prove to be very beneficial for you as they help you in gaining experience, building your network and improving your resume.
5. Job Application: Prepare your resume and cover letter to apply for every job in India’s fashion industry. Highlight your skills and your experience in fashion. Staying updated about India’s fashion industry and practicing common questions for interviews.

Future of fashion industry in India

India’s fashion industry is growing rapidly, in which technological innovation, digital fashion, and sustainability are playing major roles. There is a big change in the fashion industry due to the increased use of social media. This is the right time for fashion entrepreneurs and job seekers to recognize these new changes coming in the fashion industry and take their careers to the next level.

By using these steps and keeping updated with India’s fashion industry, you can make your mark in the fashion industry where India is changing and developing.

For more information, visit Business of Fashion, Fashion Network, and Fashion Design Council of India.