The Beauty Industry in India

The beauty industry in India is a dynamic and rapidly growing industry. This industry is providing great opportunities to young entrepreneurs. In this blog post, market overview, key players, market share, and total addressable market (TAM) have been explained according to various market segments.

Market Overview of the Beauty Industry in India

The value of the personal care and beauty industry in India is approximately $31.51 billion, which tends to be generated in 2024, and the projected growth rate of this industry for the next five years is approximately 9%. The growth of the beauty industry in India is due to an increase in disposable incomes, urbanization, and people’s awareness because of the personal grooming of social media influencers.

Key market segments and players of the beauty industry in India

Premium Segment:

L’Oréal India:

1. Market Share: Approximately 15%
2. Key Segments: Haircare, skincare, cosmetics
3. Popular Brands: L’Oréal Paris, Garnier, Maybelline
4. Famous Ad Campaign: L’Oréal Paris – Because You’re Worth It

Estée Lauder:

1. Market Share: Around 5%
2. Key Segments: Skincare, cosmetics, fragrances
3. Popular Brands: Estée Lauder, MAC, Clinique, La Mer, and Bobbi Brown cosmetics
4. Famous Ad Campaign: Estée Lauder – Advanced Night Repair

Mid-Range Segment:

Hindustan Unilever Limited (HUL):

1. Market Share: Approximately 30%
2. Key Segments: Skincare, haircare, oral care, and cosmetics
3. Popular Brands: Lakmé, Dove, Sunsilk, Vaseline
4. Famous Ad Campaign: Lakmé Absolute – Lakmé Salon

Procter & Gamble (P&G):

1. Market Share: Around 10%
2. Key Segments: Haircare, skincare, and grooming products
3. Popular Brands: Pantene, Olay, Gillette
4. Famous Ad Campaign: Olay Regenerist – Ageless

Affordable Segment:

Godrej Consumer Products Limited (GCPL):

1. Market Share: Close to 7%
2. Key Segments: Haircare, skincare, and household insecticides
3. Popular Brands: Godrej No.1, Good Knight, Cinthol
4. Famous Ad Campaign: Cinthol – Alive is Awesome

Emami Limited:

1. Market Share: About 8%
2. Key Segments: Skincare, haircare, and ayurvedic products
3. Popular Brands: Fair & Handsome, Zandu Balm, BoroPlus
4. Famous Ad Campaign: Fair & Handsome—Man’s Perfect Glow

Emerging and Newly Started Brands:

Kama Ayurveda:

1. Market Segment: Premium ayurvedic skincare and haircare
2. Popular Products: Kumkumadi Miraculous Beauty Fluid, Bringadi Intensive Hair Treatment
3. Famous Ad Campaign: Kama Ayurveda: Discover Authentic Ayurveda

The Moms Co.:

1. Market Segment: Natural and toxin-free skincare
2. Popular Products: Natural Clay Face Mask, Natural Body Butter
3. Famous Ad Campaign: The Moms Co.: Safe and Natural

Forest Essentials:

1. Market Segment: Luxury Ayurvedic skincare
2. Popular Products: Delicate Facial Cleanser, Soundarya Serum
3. Famous Ad Campaign: Forest Essentials: Luxurious Ayurveda

SUGAR Cosmetics:

1. Market Segment: Affordable and trendy cosmetics
2. Popular Products: Matte As Hell Crayon Lipstick, Kohl of Honour
3. Famous Ad Campaign: SUGAR Cosmetics: Beauty Redefined

Nykaa:

1. Market Segment: Online and multi-brand beauty retailer
2. Popular Products: Nykaa Lipstick, Nykaa Skincare Range
3. Famous Ad Campaign: Nykaa: Beauty is Now

Perfume and Skincare Segment:

Paco Rabanne:

1. Market Segment: Premium fragrances
2. Popular Products: 1 Million, Lady Million
3. Famous Ad Campaign: Paco Rabanne, 1 Million

Givaudan:

1. Market Segment: Fragrance creation and innovation
2. Popular Products: Custom fragrance solutions for various brands
3. Famous Ad Campaign: Givaudan Fragrance Innovation

Plum Goodness:

• Market Segment: Natural and cruelty-free skincare
• Popular Products: Green Tea Pore Cleansing Face Wash, Vitamin C Serum
• Famous Ad Campaign: Plum Goodness – Be Good

Juice Beauty:

• Market Segment: Organic skincare
• Popular Products: Green Apple Peel, Stem Cellular Collection
• Famous Ad Campaign: Juice Beauty – Organic Skin Care

Dot & Key:

• Market Segment: Innovative and effective skincare
• Popular Products: Cica Calm Hydrating Gel, Vitamin C Serum
• Famous Ad Campaign: Dot & Key – Unlock Your Glow

Total Addressable Market (TAM) of the Beauty Industry in India

The personal care and beauty industry in India is likely to have a TAM of 25 billion USD by 2028. The reason for this growth is the rise of e-commerce, urbanization, and rising consumer consciousness for beauty and wellness products.

 Approximate Initial Costs to Start a Beauty Brand in India

1. Product Development and Sourcing: INR 10-20 lakhs
2. Branding and Marketing: INR 5-10 lakhs
3. Regulatory Compliance: INR 2-5 lakhs
4. Infrastructure and Logistics: INR 15-30 lakhs
5. E-commerce and Retail Setup: INR 5-10 lakhs

Useful Resources

1. Statista: India Beauty Market Statistics
2. IBEF (India Brand Equity Foundation): Beauty and Personal Care Industry Overview
3. Nielsen: Beauty Industry Reports (https://www.nielsen.com/)
4. Euromonitor International: India Beauty and Personal Care Market
5. Mintel: Beauty and Personal Care Insights

Useful Tools

1. Shopify: An e-commerce platform for building your online store.
2. Hootsuite: For managing your social media campaigns.
3. Google Analytics: To track and analyze your website traffic.
4. Canva: For designing your marketing campaigns-related materials.
5. Mailchimp: For your email marketing campaigns.

Conclusion

The beauty industry in India is providing great opportunities for new businesses. By using the resources provided, you can succeed in this flourishing market by identifying the key players and initial investment requirements.